Specialty Data Webinar

The Current State of Specialty Patient Status Data and How Specialty Brands Can Improve Data Quality

A recent analysis of leading Immunology and Oncology specialty brands revealed that, on average, these brands are only receiving 50-60% of the patient status updates they are contractually obligated to receive. 

Missing status updates, limited granularity, and inaccurate information all contribute to poor patient journey visibility. A lack of insights into each individual patient journey make it exceedingly difficult to manage a specialty brand. 

How then, can specialty brands cultivate true patient journey insights?

In this webinar, Marketing Manager, Brandon Underwood, and Manager Specialty Operations, Ed Doran present benchmarks on the current state of specialty patient status data and share solutions a specialty brand can implement to gain more meaningful insights into the patient journey. 

This Specialty Patient Data webinar covers the following key topics. 

The Current State of Specialty Patient Status Data

  • Specialty Pharmacy and Brand Status Data Benchmarks

Solutions: Case for Improved Patient Status Data Quality and Diagnostic Patient Journey Insights

  • Patient Journey Modeling
  • Patient Status Cleansing
  • Patient Status Data Enrichment



Brandon Underwood, Product Marketing Manager
Ed Doran, Manager, Specialty Operations

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