Transforming Pharma Market Access

Market access and commercial teams are not only responsible for the creation of payer and channel strategies to ensure that patients will have access to therapy, but also for the development and management of patient support services. This requires aligning the data from account management, payer marketing, and other commercial functions. If this data becomes siloed, projects can become mired in vendor data requests, manual data wrangling, and other sources of toil and delay.

The ICyte Platform is the only platform that unifies channel, patient, contracts and pricing, and gross-to-net data and applications for patient access and therapy commercialization. This allows for market access and commercial teams to have a better user experience backed by powerful insights that help remove access barriers to therapy, power financial data-driven decision-making, and increase infrastructure flexibility. These adaptable commercial solutions for life sciences address:

  • Strong drug commercialization solutions and launch strategies that overcome market access challenges from the start
  • Agile trade and channel solutions for a complete view into product utilization and availability, no matter the distribution strategy
  • Visibility into downstream inventory availability
  • Traditional siloed operations of market access operations by uniting insights from a wide range of contracting, channel, patient, financial, and pricing data
  • Patient journey obstacles to develop patient initiation and patient adherence solutions
  • Actionable insights from specialty pharmacy data

When all of your company’s data is managed within the ICyte platform, market access and commercial teams can quickly transform complex transactions across patient, payer, and channel data into actionable insights.

Holding data for a market access strategy

Launch readiness with the ICyte Platform

Shaking hands over trade & channel insights

Pharmaceutical drug inventory visibility

Doctor comforting patient with deeper patient insights

Pharmacist for specialty pharmacy (SP)

Technology and data for pharmaceutical market access and commercial solutions

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