Lessons Learned from a Non-linear Product Launch

The first year post-launch is often the most critical time in determining the long-term commercial success of a drug. If a product launches despite a rocky start, there is still time to maximize drug adoption and realize the ultimate value from a new product launch.

In this case study, we profile a life sciences manufacturer looking for a partner to help them navigate their market access challenges realized during launch. Their need for automation, audit-readiness, data-driven decision making, and the need for partnership lead them to IntegriChain and the ICyte platform as the foundation to achieve their vision for market access success.

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