Transitioning Away From Affordability Programs After Launch Webinar | Tuesday, June 16th | 1:00 PM EST

Join Principal Consultant Katie Herrick for an in-depth look at one of the most critical — and often overlooked — phases of a product's lifecycle: transitioning away from launch-phase affordability programs.During the early stages of a launch, programs like QuickStart, Bridge, and Copay Vouchers are essential tools for overcoming limited payer coverage and driving early patient adherence. But as market access expands, manufacturers face a new and complex challenge — how to strategically phase out these introductory measures without disrupting patient care or undermining long-term access goals.In this webinar, we'll move beyond the why of implementation and focus on the how of sustainable transition, offering actionable strategies for navigating this pivotal shift.

Key Takeaways:

• The Launch Phase — Effective utilization of free trial and bridge programs to secure early adherence and build patient momentum.
• The Transition — Identifying the key trigger points that signal when it's time to shift away from launch-focused patient assistance.
• Best Practices — Proven approaches to minimize patient disruption while moving toward a sustainable, long-term access model.

Register Today!