Retail Analytics
An Essential Information Asset for Targeting Retail Pull-Through Activities and Measuring Effectiveness
Over the past ten years, IntegriChain has led the industry’s efforts to analyze brand performance at the individual retail pharmacy. The IntegriChain Pharmacy enriched dataset illustrates which pharmacies are underperforming for a brand and which are important to a given category. Now, with new IntegriChain Retail Analytics, Brand and Trade teams can also understand the why’s—the underlying drivers—of retail pharmacy performance.
Enhance your Visibility into Your Pharmacy Campaigns
Retail Analytics super-boosts the insights delivered in our Pharmacy enriched dataset, IntegriChain’s competitive market deciles, and critical patient access data assets by adding key patient journey insights, including:
- Formulary data showing the mix of patient lives by payer within the area of each pharmacy and the brand’s advantage or disadvantage, prior authorization requirements, and other controls such as step edits
- Claims data showing the number of prescriptions lost in the area of each pharmacy due to benefit inquiry rejections, prior authorization rejections, or other reasons
- Claims and co-pay card redemption data showing the sources of payment either in the pharmacy’s area or the specific pharmacy itself
With Retail Analytics, manufacturers can identify the specific pharmacies where a brand is performing or underperforming combined with the payer/plan, tier, out-of-pocket, and policy restriction context in the pharmacy’s surrounding patient population. This combination yields uniquely actionable insights that Brand, Trade, and Sales teams can turn into targeted, regionally-specific campaigns.
Retail Analytics Benefits
Accelerate Growth
Engage pharmacists on formulary wins to increase pull through at the pharmacies with impacted patient lives.
Reduce Abandonment
Develop effective education strategies and campaigns for pharmacists who see the most Rxs with policy restrictions to mitigate formulary losses and coverage gaps.
Protect Market Share
Identify which pharmacies fill the prescriptions for your existing patients along with each pharmacy’s rough payer mix to better protect your market share when a formulary loss occurs.
Optimize Marketing Spend
Ensure co-pay cards are distributed to pharmacies with high rejection/reversal rates and high patient out-of-pocket costs
Reduce Marketing Risk
Identify co-pay program misuse in the pharmacy and educate the responsible pharmacists on appropriate use.