Trade and Channel Strategies 2025
IntegriChain is a proud sponsor of this year’s Informa Connect Trade and Channel Strategies 2025 event, marked by the life sciences industry as the “go-to” event for trade, channel, market access, account strategy, and brand professionals. To assist in registration, use code 24INTEGRI10 for 10% off the summit registration fee.
William Roth
Senior Vice President and Managing Partner, Consulting & Advisory
Keynote Session #1: Commercialization Amid Unprecedented Fragmentation and Regulatory Disruption
Date/Time: Tuesday, December 9 – 8:45 AM – 9:45 AM
Description: Pharmaceutical manufacturers face the most complex commercialization environment in history. As new regulations, pricing controls, and payer archetypes emerge, companies must rethink how to balance pricing, access, and channel strategies across diverging markets.
- Regulatory Pressure and Market Impact: Navigating MFN, WAC reductions, MFP implementation, 340B rebates, and the Physician Fee Schedule—each reshaping manufacturer margins and channel behaviors.
- The Three Payer Economies:
- Commercial: high-WAC, high-rebate models losing sustainability
- Government: statutory rebates extending below cost of goods
- Cash/Self-Pay: the fastest-growing but least understood market segment
- Lifecycle Alignment: Understanding which product types and lifecycle stages best align with each payer economy
- The Self-Pay Inflection Point: Is it a political anomaly or a lasting market reality for branded pharmaceuticals?
- Strategic Prioritization: Frameworks for deciding where to invest, partner, and pull back
- Channel Reinvention: Balancing legacy distribution and access models with new direct, digital, and white-labeled pathways
Speaker:
Richard Prest
Senior Principal
Session #2: Creating a Direct-to-Patient Cash Strategy Leveraging Innovative Marketing and Awareness Strategies Coupled with a White Label Pharmacy
Date/Time: Wednesday, December 10 – 9:15 AM – 10:00 AM
Description: Manufacturers are operating in highly competitive and price sensitive spaces driven by market and legislative pressures. Coupled with the growing problem of prescription fallout and abandonment in the retail channel, manufacturers are seeking creative and innovative market access strategies to grow demand while protecting gross-to-net. New models have emerged from successes seen in areas such as lifestyle medications where, if deployed effectively, can be highly effective. One specific model that has proven successful is a white-label-pharmacy model that helps generate brand loyalty while creating a highly effective and efficient onboarding experience for the provider and patient. In this session, understand how an effective white label pharmacy model combined with innovative marketing tactics can generate success in areas such as:
- Understanding the ability to deeply tie marketing awareness strategies and tactics to a white-label-pharmacy strategy
- How a white label pharmacy can dramatically improve patient and provider experience
- How this solution can improve and protect a brand
Panelist:
Jeremy Daan
Senior Principal
Session #3: Leveraging Distribution Data for Business Intelligence
Date/Time: Wednesday, December 10 – 12:00PM – 12:30 PM
Description:
- Harness the power of distribution analytics for competitive advantage
- Benchmarking methodologies to evaluate efficiency and performance measurement across different models
- Transform data into strategic action
Speaker:
To assist in registration, use code 24INTEGRI10 for 10% off the conference registration fee.
REGISTER FOR TRADE AND CHANNEL STRATEGIES 2025