The Case for a Market Access Platform

The recipe for success in pharmaceuticals has changed from simply writing volumes of scripts to ensuring patients initiate and adhere to the therapies they need. In order to keep a keen eye on both the patient journey an product performance, market access teams need an integrated view of channel data, payer data, patient status data, contractual obligations, rebates and discounts, and all of this needs to feed into accurate financial models and forecasts.

For too long, manufacturers have tried to accomplish all of that with spreadsheets, email, homegrown systems and more. The time is now to adopt a market access platform and here’s how!

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