Trade & Channel Strategies 2026 by Informa
IntegriChain is a proud sponsor of the 2026 Trade & Channel Strategies by Informa, December 8 - 10, 2026, at the W Philadelphia. Join us and hear from Bill Roth.
Trade & Channel Strategies is run by Informa Connect and recognized as one of the industry’s premier forums for pharmaceutical trade and channel strategy, drawing manufacturers, wholesalers, pharmacies, and health system leaders for candid insights on distribution, pharmacy models, and market access alongside peer networking.
SESSION: The Convergence — When Pharma's Channel Assumptions All Break at Once
- Date: Tuesday, December 8, 2026 | 8:45 AM
- Speaker: Bill Roth, Senior Vice President, Consulting & Advisory Services
- Description: For two decades, pharma channel strategy relied on stable assumptions about WAC, the pharmacy benefit, patent protection, and patient cost. Within the next eighteen months, they all break at once. The patent cliff, falling retail pharmacy share for brands, MFP, a shift in the medical benefit, post-LOE WAC decreases, and the rise of cash/self-pay are converging and forcing a rebuild of channel strategy from first principles. The leaders who succeed won’t be the ones who predicted the convergence, but the ones who navigate it.