News & Events

September 16, 2013

The IntegriChain 5th Annual DNA Innovation Summit Opens in Washington DC


Princeton, NJ – September 16, 2013 – The 5th annual DNA Innovation Summit kicks off today in Washington DC with a record number of attendees representing a cross-section of branded, generic, and specialty pharmaceutical manufacturers. The growth of this year’s user conference underscores the increasing importance of demand visibility, account management, and commerce optimization within the pharmaceutical industry.

The theme of this year’s Innovation Summit – the Value of 1% – is focused on ways for manufacturers to return revenue back to the bottom line by boosting product availability, maximizing distribution value, and improving forecast accuracy. Industry thought leaders and product experts will present a variety of sessions, case studies, product demonstrations, and benchmark reports centered on best practices in the forward supply chain. Attendees will gain valuable insight into ways of optimizing their demand networks and making the data they have more actionable.

DNA is a commerce optimization cloud that enables companies to increase sales, control distribution costs, and improve forecast accuracy by embedding customer insights in their daily business process. Through a combination of demand visibility, account management, and order management applications, the DNA suite provides manufacturers with an end-to-end view of product’s distribution. This facilitates more streamlined distribution agreements, helping to avoid breakdowns in the forward supply chain and strengthening trading partner relationships.

For more information on the DNA commerce optimization suite, please visit

About IntegriChain
IntegriChain launched the Demand Network Analytics (DNA) commerce optimization cloud in 2007. Today, DNA is helping a growing community of innovative manufacturers realize their vision of a collaborative, cost efficient, and demand driven distribution channel. DNA’s demand visibility suite and informed applications optimize hundreds of billions of dollars in annual commerce, helping suppliers lower their distribution costs, improve sales predictability, and ensure product availability throughout their distribution channels. For more information, please visit


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