December 2, 2015 | Josh Halpern Renewed Emphasis on Driving the Retail Pharmacy Channel You might have noticed that we recently announced the release of a new set of channel visualizations focused on the retail pharmacy. In an era when specialty pharmacy so dominates our industry’s headlines, you might be surprised to learn that a growing number of our customers are turning renewed attention and resources to the retail pharmacy channel. Manufacturers are examining retail pharmacy design and pharmacist engagement with a fresh eye, and some are finding attractive opportunities to improve the patient experience and maximize brand success. First a little history. Back in the 20th century, before the advent of script data, drug […] Read More Tags: big data, Retail Pharmacy, visualization
March 11, 2014 | Brandon Underwood Beyond the Retail Pharmacy Many pharmaceutical manufacturers have struggled to gain strong demand visibility for their products inside of non-retail pharmacies and other points of care. Others would have liked to use EDI 867 data for sales force reporting or incentive compensation but simply couldn't because the raw data didn't support that particular use. Until now. Read More Tags: Demand Visibility, DNA Sub-National, EDI 867 Data, Retail Pharmacy
