Data-Driven Insights

Posts for tag: pharma launch

May 14, 2015   |   Tisha Agarwal

Reality Check for Product Launch: How IntegriChain Can Add Value

There is significant work to be done pre-launch: from defining the market, creating a vision for the brand, identifying leverage points, prioritizing stakeholders, and segmenting the market to creating a value proposition for the brand, creating positioning, messaging, and a go-to-market model, and identifying metrics that will track whether the launch was successful. There is tremendous pressure to get it right and maximize the launch.

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