Data-Driven Insights

Posts for tag: pharma channel collaboration

May 21, 2015   |   Sunay Shah

Channel Collaboration Series: Making Pharma Trade Agreement Management Collaborative

Manufacturers and their trade partners work closely to define the parameters and metrics they will measure to ensure maximum value is extracted from the channel when they structure their pay-for-performance contracts. The metrics that are selected and how they are measured vary greatly between manufacturers as there is little evidence of what metrics drive value extraction from the channel.

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