Data-Driven Insights

Posts for tag: Life Sciences

April 1, 2014   |   Josh Halpern

Can Pharma Do VMI or CPFR

CPFR & VMI in Life Sciences?

Over the past fifteen years, concepts like Vendor Managed Inventory (VMI) and Collaborative Planning, Forecasting and Replenishment (CPFR) have become commonplace in many verticals. But propose VMI or CPFR at a Life Sciences channel management brainstorming session and you will get some interesting looks. The order management/supply chain folks in the room chuckle. Trade shakes its head from side to side, as if to say, "Not in my lifetime..." Pretty much everyone else wonders what VMI and CPFR mean. So I'll ask the provocative question - why not VMI and/or CPFR in Life Sciences? Life Science companies sell through demand networks, just like the many consumer product companies who have made VMI and CPFR well-honed business processes. In this post, I'd like to examine what I think the reason is - and ask whether the logic still applies.

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