Data-Driven Insights

Survey: Tell Us About Your Downstream Date

February 11, 2014   |   Brandon Underwood

How are you using your downstream channel data?

IntegriChain is pleased to be working with Lora Cecere of Supply Chain Insights by sharing out a survey she’s conducting on uses of Downstream Data.

In her own words: “The objective of this survey is to understand how companies are using or planning to use downstream data, how it will shape supply chain outcomes and how technologies can be used to maximize the potential of downstream data.”

This survey is an opportunity for you to share how you are using – or maybe not using – your channel data, and in return you can benchmark your own performance against other professionals both inside and outside of your industry. Think about it. You might even have some ammunition to effect positive change within your organization once you see how you stack up.

This is a topic near and dear to our hearts at IntegriChain. We hear suppliers say all the time: “I have tons of data but no insight,” and it gets us really fired up about how technology can help overcome that frustration. We like to talk about helping suppliers use data to inform business processes. What does that mean? Well, we focus on how channel data can make the buyer-supplier relationship more collaborative and maximize distribution investment. You’ll hear us talking about taking historical order trends and aligning them with current orders to avoid problematic buying patterns that can create downstream inventory issues. These are just a couple of examples of how downstream channel data – or demand network data, as you’ll hear us call it – can be an integral part in driving empowered business decisions.

We hope you’ll take a few minutes to respond to the Downstream Data survey, and in appreciation for your contribution, you will receive a free copy of the final results.

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