Data-Driven Insights

Data… Data… Data…

January 29, 2016   |   Sunay Shah

Everywhere you look, data is being collected and stored in an electronic format. From electronic medical records to the Internet of things, data collection is omnipresent; however, trying to figure out how to extract the maximum value from all of the collected data is a continuous process. Most industries–including consumer marketing, finance, healthcare, and technology–are seeing a revolution in how they analyze data as the amount of data they have at their disposal continues to increase by orders of magnitude. So much so that overall, 90% of the world’s data has been collected in the past two years.*

Focusing on healthcare, IntegriChain has been at the forefront of unlocking the value of healthcare channel data for several years and helped lead the way in defining how to unlock that data value. We utlizied the following process.INT_Builder_Infographicv2

Over past several years IntegriChain has become proficient at collecting, storing, combining, harmonizing, and analyzing healthcare channel data. Also, we have continued to drive our suite of best practice report visualizations to higher and higher levels of analysis and insight. But to unlock the value of channel data even further, we needed to empower our users to be able to create their own custom visualizations through the IntegriChain Cloud platform. This is why we are so excited to launch IntegriChain Builder, a business intelligence platform that allows users to create their own custom visualization using their channel data.

For years, IntegriChain has made it easy for healthcare manufacturers to have access to their channel data in an organized, aggregated, and searchable format that can be exported to a spreadsheet of their choice. We have also built best practice reports that would address the most common use cases in the market for data analysis. We even built custom reports and data extracts for customers on a case-by-case basis. However, it quickly became evident that we could only support so many use cases and visualizations–users wanted to author their own visualizations, and we want to enable customers to be able to unlock more value in their channel data.

The launch of IntegriChain Builder is the natural next phase of a data analytics company. As the industry continues to evolve, we will continue to lead and innovate on the best practice reports we provide to healthcare manufactures so they can continue to extract maximum value from their channel data. Making it easier for customers to explore their own data, supporting creation of their self-authored visualizations, and facilitating exposure of key actionable insights to their stakeholders further helps us deliver on our vision of building the data-driven healthcare channel.

* Dragland, Åse –

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