Data-Driven Insights

Beyond the Retail Pharmacy

March 11, 2014   |   Brandon Underwood

Full Visibility into all Non-Retail Classes of Trade

Many pharmaceutical manufacturers have struggled to gain strong demand visibility for their products inside of non-retail pharmacies and other points of care. Others would have liked to use EDI 867 data for sales force reporting or incentive compensation but simply couldn’t because the raw data didn’t support that particular use.

Until now.

IntegriChain has just released DNA Sub-National as part of the broader suite of DNA Demand Visibility applications. DNA Sub-National provides sell-in data for pharmaceutical manufacturers across all outlets in non-retail classes of trade. This means that manufacturers now have expanded visibility into point of care-level purchases for the more challenging, non-retail segments, such as specialty pharmacy, long-term care, and HMO pharmacies.

Now companies that have enjoyed full visibility in the retail pharmacy setting, can benefit from that same reach for dispensing outlets across all channels and classes of trade.

Part of the good news for pharmaceutical manufacturers is the innovative use for 867 data that it opens up. Recent changes to syndicated data availability as well as contracting data budgets have made expanded usage of 867 for field sales application attractive if impracticle. Now, however, Sales Operations and other stakeholders can reasonably rely on 867 data for sales force reporting and compensation.

To find out more about this product release, read the DNA Sub-National press release

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