News & Events

October 8, 2012

Best Practice Channel Reporting Launched in the Demand Network Analytics Cloud


Princeton, NJ – October 8, 2012 – IntegriChain, Inc., the developer of Demand Network Analytics (DNA), a channel data management and application cloud, announced today the release of DNA v3.0.

DNA v3.0 includes significant extensions to the cloud’s business intelligence suite, providing users access to formatted
“field-ready” reporting, customizable executive dashboards, and a workbench where advanced users can create and share their own analytics and dashboards.

The new release also introduces users to a library of best-practice DNA reports and analytics. The library includes detailed descriptions of how other manufacturers are using channel data to improve business processes such as order management, demand planning, sales reporting, and national account management.

Kevin Leininger, IntegriChain CEO, stated, “Our customers share a common vision of building the real-time channel. Our first goal for DNA v3.0 is to capture and share the key, transformative uses of channel data that will make this vision a reality. Our second goal is to provide the quality of business intelligence tools needed for channel data to benefit a broad range of stakeholders across the enterprise.”

Field and executive users can schedule and receive automated reports by email, or log into dashboards with personalized key performance indicators and business trend information.

Leininger added, “DNA v3.0 gives our customers complete flexibility in how they access their channel data – reports and analytics that are ready out of the box, access to custom report and dashboard builders for advanced users, and support services where our subject matter experts can build to specific requirements.”

DNA v3.0 and its reporting, dashboard, and best practice capabilities are now available to all DNA subscribers.

About IntegriChain
IntegriChain, Inc. launched the Demand Network Analytics (DNA) commerce platform in 2007. Today, DNA is helping a growing community of innovative manufacturers realize their vision of a truly demand driven enterprise. DNA’s trade data management and analytic applications optimize hundreds of billions of dollars in annual commerce, helping manufacturers lower their distribution costs, improve sales predictability, and ensure product availability throughout their distribution channels. For more information, please visit

All names referred to are trademarks or registered trademarks of their respecitve owners.

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