sales operations
Your sales team needs all the help it can get. Help has arrived.
We call it enhanced sales efficiency
Let's face it, every pharmaceutical manufacturer must make the best use of its sales force, as reductions are an inevitable part of today's business environment. But how can your sales team do more with fewer players? The key is a more targeted approach based on better market intelligence.
Pharmacy-level sales visibility has become more important than ever, particularly given the legislative threats to physician-level data. There is a growing emphasis on sales effectiveness requiring highly accurate territory-level sales visibility. You need to be able to see in real-time how your campaigns and products are performing in retail pharmacies. What's more, IntegriChain reports provide you new insights into the activity of mail order and specialty pharmacies.
Better sales team play-calling with IntegriChain reports:
- Target pharmacy detailing at the highest decile pharmacies in your market basket
- Arm the field sales force with near-real-time, territory-level pull through data during launch
- Quantify the ROI of pharmacy detailing and promotions
- Monitor actual mail order and specialty pharmacy pull through for 100% of providers
- Ensure accurate territory-level demand visibility in markets with prescriber data restrictions
- Maximize the value of channel data investments across the commercial organization
Maximize the value of your existing assets
Your channel data investments contain vast untapped value. IntegriChain's unique products and services help you easily unlock the marketing value they represent, across the entire commercial organization.
Achieve additional business intelligence with high-powered guided analytics that deliver greater insight into manufacturers' direct data assets.
Gain visibility to all channels, all chains and institutional networks with the industry's only 100%, pharmacy identified sell-in data set built from actual sales data.