Product Launch Stocking

Retail pharmacy stocking is critical to launch success. Without sufficient stocking, sales representatives will have difficulty convincing physicians to write for their product, particularly in markets with lower competitive barriers. Yet pharmacies are more resistant than ever to stocking new brands, particularly as shelf space is reallocated to newly generic (and profitable) versions of popular blockbuster therapies.

DNA's information services and reports provide brand teams the critical intelligence they need to target their stocking incentives at launch and to monitor their success or failure in securing product availability at high decile pharmacies.

IntegriChain Solutions for Product Launch Stocking

ECS Pharmacy Lists

Build target lists of pharmacies before product launch. Decile more than 56,000 retail pharmacies using custom market definitions, ensuring stocking incentives are leveraged at the best locations for your stocking strategy.
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ECS Pharmacy

Monitor launch stocking in near real time, identifying which high decile pharmacies have stocked the brand and flagging territories with large numbers of unstocked target pharmacies. Ensure stocking incentives drive the agreed upon levels of stocking by target pharmacy.
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