Pharmacy Promotion Optimization

The pharmacy has never been more important to commercial strategy. A growing number of brand teams have tasked their field sales forces to re-prioritize the pharmacist in daily call plans. Some commercial organizations have created salesforces exclusively dedicated to pharmacy promotion. Each of these initiatives is seeking to reduce exposure to therapeutic interchange at the pharmacy counter.

As manufacturers increase their investment in the pharmacy, industry leaders are turning to DNA information services, reports and Advanced Analytics as a trusted resource for pharmacy targeting and ROI analysis.

IntegriChain Solutions for Pharmacy Promotion Optimization:

ECS Pharmacy

Monitor sales into more than 56,000 retail pharmacies in real time, trending actual product performance against demand potential at the individual pharmacy level. Identify unstocked pharmacies and sudden drops in performance at high decile pharmacies. Target field sales promotions to pharmacies with the highest opportunity.
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Pharmacy Promotion ROI Analysis

Advanced Analytics regularly develops cohort-based test and control analyses of a brand's return on pharmacy promotions. See how ROI aligns by sales territory and district, and determine whether specific segments are more responsive to your product's clinical, managed care and stocking messages.
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ECS Pharmacy Lists

Decile more than 56,000 retail pharmacies using custom market definitions. Target promotion campaigns to the highest demand potential pharmacies in the channel.
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