Market Vigilance™ provides manufacturers unmatched visibility to downstream product integrity threats such as counterfeiting and parallel trade.
Market Vigilance™ identifies secondary wholesale, Internet distribution and bulk wholesale and retail of counterfeit, parallel imported and other illicit products. Detailed reports combine IntegriChain’s market surveys and proprietary analytics to identify potential distributors of illegal or dangerous product.
Each month, IntegriChain collects product advertisements, catalogues, price sheets, fax blasts, and quote requests from more than 1,000 secondary wholesalers, Internet pharmacies, and Internet trade boards (“bulk” sale sites). IntegriChain surveys currently track more than 100 blockbuster and high-risk drugs.
Market Vigilance™ reports on each outlet that advertises a manufacturer’s brands. The program then compares each advertisement against the U.S. Wholesale Acquisition Cost (WAC) for the product, its packaging specifications, and its authorized distributors. If the price of a surveyed product is suspiciously high, low, or otherwise inconsistent with approved packaging, Market Vigilance™ alerts the manufacturer.
Based on these alerts, manufacturers can proactively screen high-risk markets for products that could endanger patient safety and channel integrity by acting on Market Vigilance™ alerts and monthly reports with product purchases, testing and authentication.
If diverted products are suspected, IntegriChain offers Brand Vigilance™ which utilizes channel data and proprietary enrichment and analytic capabilities to pinpoint the possible sources of this diverted or parallel imported product from both licensed and unlicensed sources in the channel.
Taking Action Through Market Vigilance™
Product Protection, Security, Channel Operations, and Commercial Operations use Market Vigilance™ to take actions that significantly reduce their counterfeiting and parallel trade exposure, including:
- Identify distributors and outlets providing counterfeit and parallel imported product.
- Identify parallel importation networks and trace product back to its origins.
- Identify possible illegal generics from authorized and non-authorized distributors.
- Prioritize cooperation with authorities on the most pressing threats to patient safety.
Market Vigilance™ consists of a series of reports that provide insight into each of the benefits outlined above. This service is made available from IntegriChain's highly secure data center in a hosted ASP model. Market Vigilance™ supports:
- Monthly dashboard and reporting updates.
- Unlimited data volume.
- Customizable alert and reporting thresholds.
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