Author Archives: Daniel Kinney

Daniel Kinney

About Daniel Kinney

Daniel Kinney is responsible for Enriched Channel Sales, IntegriChain’s outlet master and metadata, and related new product offerings. Previously, Danny was Executive Director of Worldwide Business Intelligence at Bristol-Myers Squibb, a leading pharmaceutical company. At Bristol-Myers, Danny led the team responsible for identifying, acquiring, and managing sales, prescription, and patient-level data, and for developing reporting and analytic solutions for the commercial pharmaceutical organization. Danny is a graduate of Princeton University with a degree in Economics, and the Columbia School of Business, with concentrations in Finance and International Business.

The Growing Need for Channel-level Strategies and Tactics – Part 2

Posted on August 15, 2011 by Daniel Kinney

The pharmaceutical industry faces a challenging and changing business environment centered on significant changes occurring in the U.S. marketplace. The slowdown in R&D productivity, the increasing influence of managed care, loss of patent exclusivity and the growing predominance of generic … Continue reading →

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The Growing Need for Channel-level Strategies and Tactics

Posted on August 9, 2011 by Daniel Kinney

Retail pharmacies have never been more important to pharmaceutical brand success.  The growing number of brand and generic alternatives across drug classes has increased the opportunities and incentives for therapeutic substitution, both to managed care payers and the pharmacies themselves.  … Continue reading →

Posted in Channel Data Warehousing, Distribution Channel Management, Uncategorized | Leave a comment

Déjà vu and Leveraging Channel Data

Posted on June 21, 2011 by Daniel Kinney

Déjà vu As someone previously responsible for the quality of prescription data in a major pharmaceutical company, I experienced an acute bout of déjà vu when I saw the recent news that CVS Caremark has been awarded the contract to … Continue reading →

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