Brand Vigilance™utilizes IntegriChain's data enrichment service and analytics to identify, size and monitor diversion exposure.  Diversion comes in a variety of forms within the channel including:

• Product movement from outlets that have a high discount into those with lower discounts, typically facilitated by the secondary market.
• Product movement within contract customers that have multiple discount structures and classes of trade.
• Product movement from organizations that have rebates provided by various government and manufacturer initiated programs.

Channel integrity risk is the result of a variety of commercial decisions and actions taken by the manufacturer in order to facilitate sales.  The impact of various discounting, rebate and chargeback mechanisms within the channel facilitate each of these types of illicit activities. 

Brand Vigilance™ tracks trade partner purchases, inventories, and sales for secondary sourcing and large sales to the secondary market. Unlike channel commerce platforms designed to prevent forward buying, Brand Vigilance™ specifically combats secondary distribution and sourcing.  Key capabilities include:

• Comparing sales to our Dossier™database to identify sales to high risk trade partners and outlets
• Analyzing inventory data to identify discrepancies that are consistent with illicit sourcing activities
• Identifying excess chargebacks based on exposures between customers or an individual customer with multiple classes of trade

When Brand Vigilance™ detects high-risk transactions or inventory discrepancies, it alerts the manufacturer and publishes its findings to secure, web-based dashboards and downloadable reports. Brand Vigilance™ supports:

• Weekly dashboard and reporting updates.
• Unlimited data volume. Brand Vigilance™ monitors thousands of NDCs and hundreds of trade partners.
• Customizable alert and reporting thresholds. Users specify an alert schedule, and IntegriChain configures the platform accordingly.

Taking Action Through Brand Vigilance™
Commercial operations and channel operations teams use Brand Vigilance™ to:

• Enforce trade partner compliance with secure distribution.
• Monitor trade partners at a fraction of the cost of comparable, comprehensive audits.
• Focus audits on trade partners suspected of illicit activity.
• Differentiate between data integrity problems and illicit trade—and hold trade partners accountable for data quality.
• Identify and reduce chargeback overpayment.

Brand Vigilance™ consists of a series of reports that provide insight into each of the benefits outlined above.  This service is made available from IntegriChain's highly secure data center in a hosted ASP model.  Brand Vigilance™ supports:

• Monthly dashboard and reporting updates.
• Unlimited data volume.
• Customizable alert and reporting thresholds.